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Trade fairs represent a hot subject in the contemporary theory, as well as in the contemporarypractice of modern successful international and local enterprises, organisers and owners ofexhibition space. The domestic literature provides certain sources and papers which discussthe topic in theory, but there is an evident lack of strategic approach towards trade fairs asthe instrument of sales improvement, as well as the obvious lack of practical approach ofenterprises at trade fairs, and the lack of real measurement of the results obtained.This paper proves that the representation on a trade fair had positive effect on the salesresults, as well as on the creation of interest and the increase of awareness of the existenceof a company and its products. The analysis proves that under certain conditions the gainrate on the investment is calculable and quantifiable, in the case of trade fair representation.

Keywords: trade fairs ; wine ; costs ; effects of appearance

Variant title: PRAKTIČNI REZULTATI ISTRAŽIVANJA USPEŠNOSTI NASTUPA PREDUZEĆA NA SAJMU

Editor(s): Cvijanovic, Drago

Subject(s): Agribusiness

Marketing

Issue Date: 2014-12

Publication Type: Journal Article

DOI and Other Identifiers: UDC 338.43:63 CIP 33:63(497.11) ISSN 0352-3462 COBISS.SR-ID 27671 (Other)

PURL Identifier: http://purl.umn.edu/196665 Published in: Economics of Agriculture, Volume 61, Number 4 Page range: 903-914

Total Pages: 12

JEL Codes: Q13

Note: Original scientific paper

Series Statement: Economics of Agriculture 4/2014

UDC: 061.43:330.131.5

Record appears in: Institute of Agricultural Economics, Belgrade - Serbia > Economics of Agriculture

Economics of Agriculture

Economics of Agriculture





Autor: Prdić, Nedeljko ; Kuzman, Boris ; Barjaktarović, Miljana

Fuente: http://ageconsearch.umn.edu/record/196665?ln=en







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