Value-Based Marketing: A Discussion of Issues and Trends in the Slaughter Cattle Market Reportar como inadecuado




Value-Based Marketing: A Discussion of Issues and Trends in the Slaughter Cattle Market - Descarga este documento en PDF. Documentación en PDF para descargar gratis. Disponible también para leer online.

Pricing and technological innovation are discussed within the context of the beef industry’s value-based marketing initiative. Cash and contract marketing practices for fed cattle are addressed with respect to slaughter volume and pricing methods (live, dressed, and grid). A methodology for estimating grid market share of weekly slaughter volume, based on USDA market reports (2004–2009), is introduced. Weekly grid market shares for the cash and contract markets are derived. Summary statistics indicate that grid pricing has become an important pricing mechanism, but has not surpassed average pricing with respect to slaughter volume market share.

Keywords: cattle imports ; fed cattle ; grid pricing ; slaughter volume ; value-based marketing

Subject(s): Livestock Production/Industries

Marketing

Research Methods/ Statistical Methods

Issue Date: 2010

Publication Type: Journal Article

PURL Identifier: http://purl.umn.edu/131365 Published in: Journal of Agribusiness, Volume 28, Number 2 Page range: 89-110

Total Pages: 22

Record appears in: Agricultural Economics Association of Georgia > Journal of Agribusiness





Autor: Fausti, Scott W. ; Diersen, Matthew A. ; Qasmi, Bashir A. ; Li, Jing

Fuente: http://ageconsearch.umn.edu/record/131365?ln=en







Documentos relacionados