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The BATAT Marketing Drive aims to improve the market access of small scale farmers; inpreviously disadvantaged communities. The importance of marketing in rural developmentcannot be overemphasised. It is the profit incentive which encourages farmers to producecommercially. An overview of the present production and marketing activities of small scalefarmers was obtained and the marketing constraints experienced by small scale farmers wereidentified. Constraints include a lack of transport services, a lack of road infrastructure,communication infrastructure and storage facilities. Farmers also need training and aregular source of market information. Provincial Departments of Agriculture can play a rolein providing this information and training. Infrastructure, however, is a function of othergovernment departments and in some cases private companies. The establishment of ruralprocessing facilities should be encouraged. Farmers can also seize some marketingopportunities by working together in their production and marketing activities.

Subject(s): Marketing

Issue Date: 1997-12

Publication Type: Journal Article

PURL Identifier: http://purl.umn.edu/54800 Published in: Agrekon, Volume 36, Issue 4

Total Pages: 8

Note: Prize winning poster paper

Record appears in: Agricultural Economics Association of South Africa (AEASA) > Agrekon





Autor: van Renen, E.

Fuente: http://ageconsearch.umn.edu/record/54800?ln=en



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