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Techniques: Connecting Education and Careers (J1), v86 n4 p16-19 Apr 2011

Times have changed. Global economic competition is increasing and the need to develop a workforce with advanced skills is critical. The push to find sources of sustainable energy, the growing demands of the health care field and that of science, technology, engineering, and math (STEM)-related sectors are all driving the high-demand jobs in today's growing workforce. Vocational education is now career and technical education (CTE) and it is evolving and adapting its programs to meet the needs of business and industry. While the field of CTE is changing, the perception of it has not. The general public, policymakers, and media have a misconception about the quality, rigor, and relevance of CTE programs today. In order to change the perception of CTE, CTE educators, students, and the business community need to collaborate and launch a local and national public awareness campaign. This movement should inform media, policymakers, and parents about how CTE has changed; an integral part of that campaign has got to be the inclusion of success stories, information about how programs are evolving and training the future workforce, and how CTE is helping students stay engaged in their learning.

Descriptors: Vocational Education, Educational Change, Consciousness Raising, Institutional Advancement, Educational Development, Educational Policy, Educational Needs, Educational Philosophy, Educational Trends, Integrated Curriculum, Partnerships in Education

Association for Career and Technical Education (ACTE). 1410 King Street, Alexandria, VA 22314. Tel: 800-826-9972; Tel: 703-683-3111; Fax: 703-683-7424; Web site:

Autor: Kidwai, Sabrina


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