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Seyed Keivan Khatami ;Ciência e Natura 2015, 37 6-2

Autor: Sediegheh Taghieh

Fuente: http://www.redalyc.org/articulo.oa?id=467547683002


Introducción



Ciência e Natura ISSN: 0100-8307 cienciaenaturarevista@gmail.com Universidade Federal de Santa Maria Brasil Taghieh, Sediegheh; Keivan Khatami, Seyed Effectiveness techniques of resources and expenditures marketing Ciência e Natura, vol.
37, núm.
6-2, 2015, pp.
8-13 Universidade Federal de Santa Maria Santa Maria, Brasil Available in: http:--www.redalyc.org-articulo.oa?id=467547683002 How to cite Complete issue More information about this article Journals homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic project, developed under the open access initiative 8 Ciência eNatura, v.
37 Part 2.
2015, p.
08−13 ISSN impressa: 0100-8307 ISSN on-line: 2179-460X Effectiveness techniques of resources and expenditures marketing Sediegheh Taghieh 1,*, Seyed Keivan Khatami 2 Department of accounting, Eghlid Branch,Islamic Azad University Fars Eghlid Department of accounting ,Damavand Branch,Islamic Azad University Damavand *corresponding author Email: taghieh@yahoo.com 1 2 ` ABSTRACT Marketing is one of the strategies which can increase bank revenues.
Principles and techniques of marketing in view of their applied approaches with regard to bank′s financial resources and expenditures and the kind of relationship with clients and practical solutions in order to change and improve clich′e behaviors can be as one of the effective tools in the improvement of behavioral patterns of today′s competitive environment.
Progress of relationship marketing in bank can be done in line of developing relationship with clients.
keeping relationship with clients is a long-term phenomenon and instead of ongoing results future impacts should be the center of attention.
In this study concurrent with surveying relationship marketing some cases of their techniques can be studied in general.
The method of study, is library method.
the result indicates that important factors in...





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