How America Saves for College, 2014: Sallie Maes National Study of Parents with Children under Age 18Report as inadecuate

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This is the fourth report in the Sallie Mae series "How America Saves for College," which launched in 2009. To understand how American families are planning for their children's education, the study captures data on parents' decision-making about savings, the use of savings vehicles, and the amount they save, as well as attitudes toward paying for their children's future college education. Ipsos conducted online interviews with 2,020 parents with a child under the age of 18 in November and December of 2013. Respondents had the opportunity to take the survey in English or Spanish. The sample was selected to be nationally representative on key demographic variables. The study finds that parents are financially optimistic and saving more for college, signaling economic recovery. 89 percent of parents value education as an investment in their children's future. In fact, most parents are so confident in the success of a college education that 80 percent are willing to stretch themselves financially to save for college. For details on methodology, see the Technical Notes section. Included in the Tables section are the survey questions and results for each. [For the 2013 report, see ED540402.]

Descriptors: Parent Attitudes, Paying for College, Higher Education, Money Management, Parent Financial Contribution, Family Financial Resources, Parent Responsibility, Economic Factors, Motivation, Racial Differences, Ethnicity, Student Loan Programs, Grants, Goal Orientation, Decision Making, Parent Surveys, National Surveys, Interviews

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Author: Sallie Mae, Inc.


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