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Farm to institution (FTI) is a movement which aims to increase procurement of locally grownfoods by institutions such as schools, colleges, hospitals, senior meal sites, and correctional facilities.FTI provides an opportunity for farmers by expanding their markets, for buyers by meetingdemand for fresh, locally grown food, and for distributors by meeting buyers’ demands and expandingtheir network of suppliers. Previous research has discussed the importance of the storyof the food in creating connections between farmers and consumers, yet it becomes difficult tocommunicate this story as supply chains lengthen. This study focuses on institutional procurementof fresh fruits and vegetables in Vermont. Face to face, semi-structured interviews wereconducted with 19 supply chain actors (farmers, distributors, food hubs and buyers). We find thatproviding the story has both value and cost, with costs often being borne with those least able toafford them.

Keywords: procurement ; fresh produce ; relationships ; promotion

Subject(s): Consumer/Household Economics

Food Consumption/Nutrition/Food Safety

Issue Date: 2012-03

Publication Type: Journal Article

PURL Identifier: http://purl.umn.edu/139456 Published in: Journal of Food Distribution Research, Volume 43, Number 1 Page range: 75-80

Total Pages: 6

Record appears in: Food Distribution Research Society > Journal of Food Distribution Research





Autor: Sevoian, Noelle ; Connor, David

Fuente: http://ageconsearch.umn.edu/record/139456?ln=en







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