Product development in the European and overseas food industry Report as inadecuate

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In the present study various product development trends in the food industry are reviewed withthe main focus on convenience, organic and functional foods. Also highlighted are differences betweenthe U.S. and Europe in terms of consumer habits and food supply trends. Through exploring thereasons behind differences in the extent of product innovation, the author illustrates the different roleconvenience products have in the US and European markets. Also revealed is the relationship linkingconvenience products, gluttony, and obesity. In the USA a third generation of convenience products hasalready appeared with the dual aim of delivering convenience and health. Although in Europe consumption“philosophy” accepts the importance of convenience, greater emphasis is placed on natural origin,freshness and traditional recipes.

Keywords: Food industry ; product innovation ; convenience products ; organic foods ; functional foods

Subject(s): Agribusiness

Issue Date: 2007-07

Publication Type: Journal Article

DOI and Other Identifiers: HU ISSN 1418 2106 (Other)

PURL Identifier: Published in: Studies in Agricultural Economics, Volume 106 Page range: 71-88

Total Pages: 18

Record appears in: Research Institute of Agricultural Economics > Studies in Agricultural Economics

Author: Balogh, Sandor


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