PRODUCT DIFFERENTIATION PROTECTION: DEVELOPING A STRATEGY FOR MULTIPLE PRODUCERS OF REGIONAL SPECIALTY CROPS Reportar como inadecuado




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Specialty crops grown by multiple producers are often viewed by consumers as differentiated products that command a price premium. Since price premiums are dependent upon differentiation of an item from generic counterparts, specialty crops must have distinctive identities that cannot be copied or mimicked by others. Trademarks are normally employed to differentiate and protect products, but the limitation of trademarks to products from a single source means that differentiation of specialty crops grown by multiple producers may involve difficulties in precluding free riders from adopting the same name. Through a case study of Georgia's Vidalia Onions and an examination of producer price data, this article explores the problem of the protection of product differentiation of regional specialty crops grown by multiple producers.

Subject(s): Agribusiness

Issue Date: 1989-09

Publication Type: Journal Article

PURL Identifier: http://purl.umn.edu/26680 Published in: Journal of Food Distribution Research, Volume 20, Number 2 Page range: 13-20

Total Pages: 8

Record appears in: Food Distribution Research Society > Journal of Food Distribution Research





Autor: Centner, Terence J. ; Turner, Steven C. ; Bryan, John T.

Fuente: http://ageconsearch.umn.edu/record/26680?ln=en







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