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Journal of Asynchronous Learning Networks, v16 n1 p5-18 Jan 2012

The graduate students admitted to the online and blended programs in higher education at Texas Tech University and the University of Memphis were surveyed about their respective university websites, or the institution's virtual face. A total of 42 students rated 30 web-based services as must have, nice to have, delighted to have (but not necessary), or I'm indifferent to this service based on the Kano model of marketing research into customer satisfaction. The majority (11 of 17) of services in the must have category are essential for functioning as a student (e.g., course registration, program costs, helpdesk) while the social media services (podcasts and i-Phone applications) were in the nice to have category. Items of importance to the institution (history of the university, strategic plan, contributions to community) were in the nice to have or delighted to have categories. The continuing interest in viewing photos (of the campus, students, athletics) as a nice to have is intriguing for students in online and blended programs. Based on this research, several recommendations are offered to institutions. (Contains 1 figure and 6 tables.)

Descriptors: Graduate Students, Web Sites, Student Attitudes, Blended Learning, Online Courses, Educational Technology, Surveys, Access to Information, User Satisfaction (Information)

Sloan Consortium. P.O. Box 1238, Newburyport, MA 01950. e-mail: publisher[at]sloanconsortium.org; Web site: http://sloanconsortium.org/publications/jaln_main





Autor: Meyer, Katrina A.; Jones, Stephanie J.

Fuente: https://eric.ed.gov/?q=a&ft=on&ff1=dtySince_1992&pg=2630&id=EJ971036







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