Fast Food Restaurant Pricing Strategies in Michigan Food Deserts Report as inadecuate




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The academic literature primarily focuses on the lack of access to affordable, healthy food in food deserts. However, the behavior of the fast food firms in terms of promotions and pricing within food deserts is not well understood. This study uses food desert – non-food desert match design of census blocks to determine how the pricing strategies of fast food restaurant managers in Michigan food deserts differ by location, ownership, and restaurant characteristics. Results show that while restaurants located in food deserts and non-food deserts offer similar amenities, have similar ownership structures, and have similar business approaches, higher prices are charged for select food items at restaurants located in food deserts.

Keywords: fast food ; food desert ; pricing strategies ; cobranding

Editor(s): IFAMR, IFAMA

Subject(s): Consumer/Household Economics

Demand and Price Analysis

Food Consumption/Nutrition/Food Safety

Production Economics

Issue Date: Mar 01 2014

Publication Type: Journal Article

DOI and Other Identifiers: ISSN #: 1559-2448 (Other)

PURL Identifier: http://purl.umn.edu/164602 Published in: International Food and Agribusiness Management Review, Volume 17, Special Issue A Page range: 147-170

Total Pages: 24

Note: The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org

Series Statement: Volume 17

Special Issue A

Record appears in: International Food and Agribusiness Management Association (IFAMA) > International Food and Agribusiness Management Review





Author: Leschewski, Andrea Marie ; Weatherspoon, Dave D.

Source: http://ageconsearch.umn.edu/record/164602?ln=en







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