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Even though sustainability has become an omnipresent mega-trend, very little related research has been done in Europe. The objective of the present paper is to discover consumers’ perceptions concerning sustainably produced bananas. To this end, 316 German consumers participated in a discrete choice experiment and filled in a questionnaire. The results confirm that trust in the standard setter plays a particularly important role for the success of a label. Generally there is need for further simplification and information.

Keywords: sustainability ; discrete choice experiment ; label ; consumer preferences ; bananas

Editor(s): IFAMR, IFAMA

Subject(s): Demand and Price Analysis

Environmental Economics and Policy

Food Consumption/Nutrition/Food Safety

Institutional and Behavioral Economics

Marketing

Issue Date: Feb 01 2014

Publication Type: Journal Article

DOI and Other Identifiers: The IFAMR (ISSN #: 1559-2448) is published quarterly. http://www.ifama.org. (Other)

PURL Identifier: http://purl.umn.edu/163354 Published in: International Food and Agribusiness Management Review, Volume 17, Issue 1 Page range: 59-82

Total Pages: 24

JEL Codes: Q13

Note: The International Food and Agribusiness Management Review is the published by IFAMA. www.ifama.org

Series Statement: Volume 17

Issue 1

Record appears in: International Food and Agribusiness Management Association (IFAMA) > International Food and Agribusiness Management Review





Autor: Sporleder, Eva M. ; Kayser, Maike ; Friedrich, Nina ; Theuvsen, Ludwig

Fuente: http://ageconsearch.umn.edu/record/163354?ln=en







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