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Institutional food service operations have shown increasing interest in locally grown foods, and are providing a business opportunity for farmers and distributors. The purpose of this paper is to present and discuss the results and implications of a survey assessing institutional food service operations in Vermont. We used the 4 P’s (price, product, place, and promotion) Marketing Mix framework to highlight marketing strategies for farmers and distributors wanting to increase their sales of local food to institutions.

Subject(s): Food Consumption/Nutrition/Food Safety

Marketing

Issue Date: 2014-07

Publication Type: Journal Article

PURL Identifier: http://purl.umn.edu/186927 Published in: Journal of Food Distribution Research, Volume 45, Number 2 Page range: 99-117

Total Pages: 19

Record appears in: Food Distribution Research Society > Journal of Food Distribution Research





Autor: Becot, Florence ; Conner, David ; Nelson, Abbie ; Buckwalter, Erin ; Erickson, Daniel

Fuente: http://ageconsearch.umn.edu/record/186927?ln=en







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