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The principal goal of this research is to determine why university students, part of the Millennial Generation, chooseto purchase produce from a farmers market. Students who cook multiple meals and use produce in these meals at theirplace of residence are more likely to shop at a farmers market. In addition, Millennial-aged students who value theirproduce being organic are also more likely to shop at a farmers market. Agriculture majors do not find availability oforganic produce important when deciding whether they want to shop at a farmers market. Students living on campusvalue convenience when deciding if they are going to shop a farmers market, given their transportation issues.

Subject(s): Consumer/Household Economics

Food Consumption/Nutrition/Food Safety

Issue Date: 2010-11

Publication Type: Journal Article

PURL Identifier: http://purl.umn.edu/139060 Published in: Journal of Food Distribution Research, Volume 41, Number 3 Page range: 14-24

Total Pages: 11

Record appears in: Food Distribution Research Society > Journal of Food Distribution Research





Autor: Detre, Joshua D. ; Mark, Tyler B. ; Clark, Benjamin M.

Fuente: http://ageconsearch.umn.edu/record/139060?ln=en







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