The Economic Effects of New-Product Beef Promotion in Guatemala Reportar como inadecuado

The Economic Effects of New-Product Beef Promotion in Guatemala - Descarga este documento en PDF. Documentación en PDF para descargar gratis. Disponible también para leer online.

The United States Meat Export Federation (USMEF) implemented a new-product promotion program to increase exportsof U.S. beef to Guatemala in response to the implementation of the Central America-Dominican Republic FreeTrade Agreement (CAFTA-DR). Consumer responsiveness and the effectiveness of the U.S.-branded beef promotionprogram were analyzed in this study. Demand responses to promotion activities that launched three new U.S. beef cutsin Guatemala were estimated by applying the Parks procedure to pooled, time-series, and cross-sectional data. Empiricalresults indicated that the promotion increased demand.

Subject(s): International Relations/Trade

Livestock Production/Industries

Issue Date: 2010-07

Publication Type: Journal Article

PURL Identifier: Published in: Journal of Food Distribution Research, Volume 41, Number 2 Page range: 1-11

Total Pages: 11

Record appears in: Food Distribution Research Society > Journal of Food Distribution Research

Autor: Leister, Amanda M. ; Capps, Oral, Jr. ; Rosson, C. Parr, III


Documentos relacionados