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Low adoption of productive agricultural technologies is a puzzle. Agricultural extension services rely on external agents tocommunicate with farmers, although social networks are known to be the most credible source of information about newtechnologies. We conduct a large-scale field experiment on communication strategies in which extension workers arepartnered with different members of social networks. We show that communicator actions and effort are susceptible tosmall performance incentives, and adoption rates vary by communicator type. Communicators who face conditions mostcomparable to target farmers are the most persuasive. Incorporating communication dynamics can enrich the literatureon social learning.

Keywords: O33 ; O13 ; Q16

Subject(s): Environmental Economics and Policy

International Development

Marketing

Research and Development/Tech Change/Emerging Technologies

Teaching/Communication/Extension/Profession

Issue Date: 2013-08

Publication Type: Working or Discussion Paper

PURL Identifier: http://purl.umn.edu/156233

Total Pages: 61

JEL Codes: social learning; agriculture; technology adoption; Malawi

Series Statement: Economic Growth Center Discussion Paper

1030

Record appears in: Yale University > Economic Growth Center > Center Discussion Papers





Autor: BenYishay, Ariel ; Mobarak, A. Mushfiq

Fuente: http://ageconsearch.umn.edu/record/156233?ln=en







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