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Online Submission, US-China Education Review v8 n2 p157-164 Feb 2011

In the course of the European Bologna process, the notion of employability becomes increasingly important for universities. Graduates are in particular employable, if they exactly possess those abilities and skills, which are required by employers. Studies show that in the context of recruiting university graduates, employers do not only pay attention to expertise and soft skills, but also care about knowledge referring to products, markets, customers and competitors of their relevant industry. Employers increasingly expect economic knowledge as well as its application which is also expected by graduates, who have not completed a course of studies in economics or business administration. At this point, business skills take on greater significance. Whereas the expertise normally is achieved by completing a course of studies at university and soft skills are incorporated in a cross-section of universities, business skills are not. The article discusses, in what way, cooperative and competitive skills are predestined for enhancing the employability of graduates. With regard to business education and ethics, particular attention should be paid to the concept of competency as well as the self-determined taking on of one's own position. An inclusion of economic educational modules as a part of extracurricular studies can, by means of its practical with use-oriented focus, not only improve employability, but also form the basis of a reflexive professional life. (Contains 2 figures and 2 footnotes.)

Descriptors: Foreign Countries, Employment Potential, College Graduates, Business Administration, Nonmajors, Employer Attitudes, Expectation, Competition, Business Skills, Personality Traits, Collegiality, Interpersonal Competence, Social Development, Emotional Intelligence, Cooperation, Communication Skills, Job Skills, Ethics, Economics Education

Autor: Mittelstaedt, Ewald; Wiepcke, Claudia


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