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The objective of this research is to investigate food product innovation in the context of the first-mover strategy among food manufacturers within agrifood supply chains. The emphasis of the analysis is on developing a useful metric for tracking new product development in the context of first-mover strategy. Entropy is introduced as a novel and useful means of examining first-mover strategy and new product development (NPD) in general. Understanding the complexities of the first-mover strategy and tracking NPD with entropy metrics holds promise for enhancing the analysis of agrifood supply chains and assisting firms in deciphering broad strategies of their rivals.

Keywords: first-mover strategy ; food product innovation ; entropy ; organic

Subject(s): Research and Development/Tech Change/Emerging Technologies

Issue Date: Sep 01 2008

Publication Type: Journal Article

PURL Identifier: http://purl.umn.edu/53729 Published in: International Food and Agribusiness Management Review, Volume 11, Issue 3 Page range: 139-164

Total Pages: 26

JEL Codes: Q10; Q16

Record appears in: International Food and Agribusiness Management Association (IFAMA) > International Food and Agribusiness Management Review





Autor: Sporleder, Thomas L. ; Hooker, Neal H. ; Shanahan, Christopher J. ; Broring, Stefanie

Fuente: http://ageconsearch.umn.edu/record/53729?ln=en







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