The Marketing Strategies and Planning of Business Organisational Trends in Nigeria.Reportar como inadecuado


 The Marketing Strategies and Planning of Business Organisational Trends in Nigeria.


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Type of Resource: text

Genre: Electronic Thesis or Dissertation

Date Issued: 1975

Physical Form: pdf

Extent: 139 p.

Language(s): English

Summary: The primary intent of this study is to provide atheory and framework which will aid business managersparticularly in Nigeria in deciding between alternativeways of business organization and a system approach to marketing planning. Acting within this frame work, themanager should make decisions which maximize the economicbenefits obtainable from marketing planning and strategies,Moreover, the study covered the logic, its assumptions, its consistency, or lack there of and the implications of marketing planning, marketing research and its application.

Identifier: 13691 (digitool), FADT13691 (IID), fau:10524 (fedora)

Note(s): Thesis (M.B.A.)--Florida Atlantic University, 1975.Advisor: Dr. Thomas F. Stroh

Subject(s): Economics, Commerce-Business

Persistent Link to This Record: http://purl.flvc.org/fcla/dt/13691

Owner Institution: FAU



Autor: Faluyi, Dalton O. Florida Atlantic University

Fuente: http://fau.digital.flvc.org/islandora/object/fau%3A10524



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