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 Marketing music in a digital age.

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Type of Resource: text

Genre: Electronic Thesis or Dissertation

Date Issued: 2009

Publisher: Florida Atlantic University

Physical Form: electronic

Extent: vii, 58 p. : ill.

Language(s): English

Summary: The physical sale of music and the effectiveness of traditional media are expected to continue to decline, challenging marketers to develop new methods to create awareness about music. Although music sales are declining, interest in music is healthy, and strongest amongst the American young adult market - between the ages 18-34. This marketing plan uses traditional and innovative techniques to capture the attention of the target market, which is more culturally diverse and technologically advanced than any previous demographic.

Identifier: 321040778 (oclc), 192980 (digitool), FADT192980 (IID), fau:2971 (fedora)

Note(s): by James Rocco Amedeo.Thesis (M.S.)--Florida Atlantic University, 2009.Includes bibliography.Electronic reproduction. Boca Raton, Fla., 2009. Mode of access: World Wide Web.

Subject(s): Music and the InternetMusic trade -- MarketingInternet marketingPopular music -- History and criticism

Persistent Link to This Record:

Owner Institution: FAU

Autor: Amedeo, James Rocco.



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