FATORES QUE AFETAM A COMPETITIVIDADE NA PRODUÇÃO DE HORTALIÇAS ORGÂNICAS NO ESTADO DO RIO GRANDE DO NORTE Reportar como inadecuado




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The Brazilian organic market has been growing year by year, and it is important for the country because its production systempreserves the environment, besides creating employments and income for rural workers. For this, it is necessary that these producersdefine ways of competing in the market, focusing on aspects that really add value to the clients. The objective of this research was toinvestigate, based on the rural producer’s perceptions, factors which affect the competition in the production of organic foodstuffsin the state of Rio Grande do Norte. This study can be classified as an applied research study, with descriptive objective andquantitative approach. The instrument used was the form, which aimed to research on the producers of organic products in RioGrande do Norte. Producers studied were the ones who cultivate the segment of organic types of vegetables and greens. Data weredeveloped through descriptive analysis and cluster’s analysis. Cluster’s analysis demonstrated that there is a group of organicproducers who frequently use a specialized technician and they give support to the wider retail market, e.g. supermarkets. Theresearch indicated that the main factors which affect the competition of organic products in our state are the price, the cost, thedifferentiation, and the trustworthiness.

Keywords: Competitividade ; produto orgânico ; produtor rural ; alimento orgânico ; competitiveness ; organic product ; rural producer ; organic food.

Variant title: Factors which affect the Competitiveness in the Production of Organic Foodstuffs in the State of Rio Grande do Norte

Editor(s): Calegario, Cristina Lelis Leal

Subject(s): Research and Development/Tech Change/Emerging Technologies

Issue Date: 2010

Publication Type: Journal Article

PURL Identifier: http://purl.umn.edu/102015 Published in: Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations, Volume 12, Number 2 Page range: 1-14

Total Pages: 14

Record appears in: Universidade Federal de Lavras - UFLA > Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations





Autor: Tacconi Neto, Ernesto Alexandre ; Martins Ramos, Anatalia Saraiva ; da Silva Tacconi, Marli de Fatima Ferraz

Fuente: http://ageconsearch.umn.edu/record/102015?ln=en



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