PRICE COMPETITION BETWEEN NATIONAL BRAND AND PRIVATE LABEL FOOD PRODUCTS: 1966-1992 Reportar como inadecuado




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The presence and behavior of private labels add a significant dimension to price competition among the food system's subsectors. Recent surveys in two college towns in Texas show a larger price difference between national brands and private labels than previous studies. The increase in price differences are attributed to horizontal and vertical influences on prices and also to advertising and the proliferation of brands. This competitive process gives the consumer the advantage of new products and products with brand appeal (national brands) as well as low cost copies (private labels) of these successful products.

Subject(s): Agribusiness

Issue Date: 1993-09

Publication Type: Journal Article

PURL Identifier: http://purl.umn.edu/27574 Published in: Journal of Food Distribution Research, Volume 24, Number 2 Page range: 49-55

Total Pages: 7

Record appears in: Food Distribution Research Society > Journal of Food Distribution Research





Autor: Rodgers, Trey ; Ali Jafri, S. Hussain ; Padberg, Daniel I.

Fuente: http://ageconsearch.umn.edu/record/27574?ln=en







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