THE IMPACT OF TRUST ON COOPERATIVE MEMBERSHIP PERFORMANCE AND SATISFACTION IN THE HUNGARIAN HORTICULTURE Reportar como inadecuado




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The paper investigates the impacts of trust on the relationships among members and betweenmembers and the management in an agricultural marketing cooperative in the Hungarian horticultural sector. We focus on the effects of trust on cooperative members’ performance and satisfaction and their commitment to remaining a part of cooperative. We analyse the trustalong two dimensions: cognitive and affective. Our results suggest that trust among cooperative members and trust between cooperative and management have positive effects ongroup cohesions. In line with a priori hypotheses we found differences between cognitive and affective trust influencing the group cohesion and cooperative members’ satisfaction.

Keywords: trust ; marketing cooperative ; Hungary

Subject(s): Farm Management

Marketing

Issue Date: 2007

Publication Type: Conference Paper/ Presentation

PURL Identifier: http://purl.umn.edu/7820

Total Pages: 10

Series Statement: European Association of Agricultural Economists 104th Seminar - 2007

Record appears in: European Association of Agricultural Economists (EAAE) > 104th Seminar, September 5-8, 2007, Budapest, Hungary





Autor: Bakucs, Lajos Zoltan ; Ferto, Imre ; Szabo, Gabor G.

Fuente: http://ageconsearch.umn.edu/record/7820?ln=en







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