Analysis of lifestyle, innovation products, and marketing mix of product purchase decision hen’s instant omelette case study in pt eco nature multiindo


Analysis of lifestyle, innovation products, and marketing mix of product purchase decision hen’s instant omelette case study in pt eco nature multiindo
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Lilik Noor Yuliati ; Agus Maulana ;Independent Journal of Management & Production 2017, 8 2
Autor: Muhammad Harun Al Rasyid
Fuente: http://www.redalyc.org/articulo.oa?id=449551140015
Introducción
Independent Journal of Management &
Production
E-ISSN: 2236-269X
ijmp@ijmp.jor.br
Instituto Federal de Educação, Ciência e
Tecnologia de São Paulo
Brasil
Harun Al Rasyid, Muhammad; Noor Yuliati, Lilik; Maulana, Agus
ANALYSIS OF LIFESTYLE, INNOVATION PRODUCTS, AND MARKETING MIX OF
PRODUCT PURCHASE DECISION HEN’S INSTANT OMELETTE (CASE STUDY IN PT
ECO NATURE MULTIINDO)
Independent Journal of Management & Production, vol.
8, núm.
2, abril-junio, 2017, pp.
519-535
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo
Avaré, Brasil
Available in: http:--www.redalyc.org-articulo.oa?id=449551140015
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INDEPENDENT JOURNAL OF MANAGEMENT & PRODUCTION (IJM&P)
http:--www.ijmp.jor.br
v.
8, n.
2, April - June 2017
ISSN: 2236-269X
DOI: 10.14807-ijmp.v8i2.553
ANALYSIS OF LIFESTYLE, INNOVATION PRODUCTS, AND
MARKETING MIX OF PRODUCT PURCHASE DECISION HEN’S
INSTANT OMELETTE (CASE STUDY IN PT ECO NATURE
MULTIINDO)
Muhammad Harun Al Rasyid
Faculty of Management and Business
Bogor Agricultural University, Indonesia
E-mail: mharunalrasyid91@gmail.com
Lilik Noor Yuliati
Faculty of Human Ecology
Department of Family and Consumer Sciences, Indonesia
E-mail: lilik_noor@yahoo.co.id
Agus Maulana
Faculty of Management and Business
Bogor Agricultural University, Indonesia
E-mail: agus.maulana0508@gmail.com
Submission: 16-10-2016
Revision: 21-11-2016
Accept: 08-01-2017
ABSTRACT
PT Eco Nature Multiindo is a company which operating in the service
and food processing.
Hens Instant Omelette is one form of
innovative product that exist in Indonesia.
In Indonesia, there is no
competitor of Hens product so Hens became the first of instant egg
in market.
Response of consumer to this product is qui...