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Lilik Noor Yuliati ; Megawati Simanjuntak ;Independent Journal of Management & Production 2017, 8 2

Autor: Dwi Meilia Fitriyani

Fuente: http://www.redalyc.org/articulo.oa?id=449551140010


Introducción



Independent Journal of Management & Production E-ISSN: 2236-269X ijmp@ijmp.jor.br Instituto Federal de Educação, Ciência e Tecnologia de São Paulo Brasil Fitriyani, Dwi Meilia; Noor Yuliati, Lilik; Simanjuntak, Megawati CONSUMER INVOLVEMENT IN ORAL NUTRITIONAL SUPPLEMENTS PURCHASING BEHAVIOR Independent Journal of Management & Production, vol.
8, núm.
2, abril-junio, 2017, pp. 416-440 Instituto Federal de Educação, Ciência e Tecnologia de São Paulo Avaré, Brasil Available in: http:--www.redalyc.org-articulo.oa?id=449551140010 How to cite Complete issue More information about this article Journals homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic project, developed under the open access initiative INDEPENDENT JOURNAL OF MANAGEMENT & PRODUCTION (IJM&P) http:--www.ijmp.jor.br v.
8, n.
2, April - June 2017 ISSN: 2236-269X DOI: 10.14807-ijmp.v8i2.525 CONSUMER INVOLVEMENT IN ORAL NUTRITIONAL SUPPLEMENTS PURCHASING BEHAVIOR Dwi Meilia Fitriyani Faculty of Management and Business Bogor Agricultural University, Bogor, Indonesia E-mail: dwimeilia07@gmail.com Lilik Noor Yuliati Faculty of Human Ecology Bogor Agricultural University, Bogor, Indonesia E-mail: lilik_noor@yahoo.co.id Megawati Simanjuntak Faculty of Human Ecology Bogor Agricultural University, Bogor, Indonesia E-mail: mega_juntak@ipb.ac.id Submission: 15-08-2016 Revision: 08-09-2016 Accept: 19-12-2016 ABSTRACT The research objective are to investigated the factors (motivation and stimulus factor) influencing consumer involvement and the causality between consumer involvement with the product knowledge as well as purchasing behavior and formulate appropriate marketing strategies for the Oral Nutritional Supplements (ONS).
The research is carried out using online survey method.
The data is obtained using social media to facilitate and accelerate the distribution of questionnaire with sample si...





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