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Continuing Higher Education Review, v74 p150-160 Fall 2010

In recent years, terms such as "social media" and "social networking" have become staples in the university continuing education marketer's vocabulary. This article provides both a working knowledge of the social media landscape and practical applications of the concepts using a case study approach from a Midwestern university. Throughout are a number of definitions of commonly accepted terms related to social media and examples of how it was successfully--and less than successfully--applied to programs being marketed through the University of Wisconsin Extension's Division of Continuing Education Outreach and E-Learning (CEOEL) from 2006 to 2010.

Descriptors: Electronic Learning, Adult Students, Economic Factors, Educational Environment, Guidelines, Social Networks, Marketing, Educational Technology, Influence of Technology, Web Sites, Internet, Computer Uses in Education, Continuing Education, Program Descriptions, Program Development, Generational Differences, Case Studies, Computer Mediated Communication, Electronic Publishing

University Professional & Continuing Education Association. 1 Dupont Circle NW Suite 615, Washington, DC 20036. Tel: 202-659-3130; Fax: 202-785-0374; Web site:

Autor: Pikalek, Amy J.


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