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School Business Affairs, v77 n3 p18-19 Mar 2011

Spending some time getting to know reporters, developing a sense of trust, and recognizing that one can meet each other's needs can go a long way toward making the school district-media relationship positive and symbiotic. Many districts have public information officers--even departments--that deal with the media every day. But it is good for school business officials to get to know the local media and offer themselves as a resource regarding school finance issues. A good relationship with local reporters will prompt them to contact school business officials to share information or a question they've encountered in the field. In this article, the author describes tips for working with the media.

Descriptors: School Business Officials, School Districts, Mass Media, News Reporting, Web Sites, Access to Education

Association of School Business Officials International (ASBO). 11401 North Shore Drive, Reston, VA 20190. Tel: 866-682-2729; Fax: 703-478-0205; e-mail: asboreq[at]; Web site:

Autor: Zeman, Gail M.


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