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Market survey data from Ghana was used to gain understanding of consumers’ attitudes, preferences for foreign food products, and the role product country of origin plays in the demand for poultry. Intention to purchase poultry from the US was anchored on product packaging, quality, expiry date and country of origin.

Keywords: Country of origin ; consumer preference ; poultry demand ; Ghana ; US exports.

Subject(s): Agribusiness

Industrial Organization

Marketing

Issue Date: 2012

Publication Type: Conference Paper/ Presentation

PURL Identifier: http://purl.umn.edu/119745

Total Pages: 20

JEL Codes: Q13; Q17

Record appears in: Southern Agricultural Economics Association (SAEA) > 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama





Autor: Egyir, Irene Susana ; Adu-Nyako, Kofi ; Okafor, Ralph

Fuente: http://ageconsearch.umn.edu/record/119745?ln=en







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