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American Journal of Business Education, v5 n4 p483-500 2012

The authors, representing three key digital media business disciplines, present a case for how business curriculum could be updated to include a strong digital element without recreating the entire business school enterprise or spending millions on new faculty and technology. The three key disciplines are technology, law, and marketing.

Descriptors: Business Administration Education, Business Administration, Teaching Guides, Educational Change, Change Strategies, Electronic Learning, Online Courses, Media Literacy, Adoption (Ideas), Technology Integration, Technology Uses in Education, Technological Literacy, Technology Education, Marketing, Law Related Education, Teaching Methods, Educational Practices, College Programs

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Autor: Roberts, Scott D.; Rains, Russell E.; Perry, Gregory E.

Fuente: https://eric.ed.gov/?q=a&ft=on&ff1=dtySince_1992&pg=369&id=EJ1056217

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