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We investigate farmers’ intentions to apply biodiversity conservation practices from psychological perspective, using an adapted version of the theory of planned behaviour (TPB), including group norms and putting emphasis on moral norms and self-identity. The study is based on a quantitative survey (n = 106) in Belgium, analyzed using confirmatory factor analyses and path analysis. Results show that the impact of attitudes, social norms and perceived behavioural control on intentions is almost fully mediated through moral norms and self-identity. To have a sustained impact, change actions should strive to embed biodiversity conservation into the social norms and into the good farmer identity of the farming community.

Keywords: biodiversity conservation ; farmers behaviour ; theory of planned behaviour ; path analysis

Subject(s): Environmental Economics and Policy

Issue Date: 2014-08

Publication Type: Conference Paper/ Presentation

PURL Identifier:

Total Pages: 7

Record appears in: European Association of Agricultural Economists (EAAE) > 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia

Autor: Wauters, Erwin ; D-Haene, Karoline ; Lauwers, Ludwig H.


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