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Galáxia 2006, 12

Autor: FLÁVIO VINICIUS CAUDURO

Fuente: http://www.redalyc.org/articulo.oa?id=399641238005


Introducción



Galáxia E-ISSN: 1982-2553 aidarprado@gmail.com Pontifícia Universidade Católica de São Paulo Brasil VINICIUS CAUDURO, FLÁVIO Signification, communication, and the subject of desire Galáxia, núm.
12, diciembre, 2006, pp.
57-70 Pontifícia Universidade Católica de São Paulo São Paulo, Brasil Available in: http:--www.redalyc.org-articulo.oa?id=399641238005 How to cite Complete issue More information about this article Journals homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic project, developed under the open access initiative CAUDURO, Flávio Vinicius.
Signification, communication, and the subject of desire.
Revista Galáxia, São Paulo, n.
12, p.
57-70, dez.
2006. 57 Signification, communication, and the subject of desire Flávio Vinicius Cauduro Abstract: Every product of design must evoke appropriate sensorial and symbolic resonances in the subjects to which it is offered, not simply by satisfying to their specific rational needs but mainly by appealing to their irrational desires. Thus, a successful product is one that evokes a polymorphous, complex image of itself in people s minds, onto which targeted subjects may project their respective desires.
According to Lacan s theories, therefore, any successful product is one that becomes a mediating sign between the conscious subject and his unconcious object of desire, which means that products are consumed not merely for their objective properties, as commodities, but as brands imbued with specific images and fantasies. Keywords: signification; desire; design Resumo: Significação, comunicação e o sujeito do desejo Todo produto de design precisa despertar ressonâncias sensoriais e simbólicas apropriadas nos sujeitos aos quais se oferece.
Não simplesmente apelando para necessidades racionais específicas de seus consumidores em potencial, mas principalmente se dirigindo aos seus desejo...





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