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Camila Mont’Alverne ;Brazilian Political Science Review 2016, 10 3

Autor: Francisco Paulo Jamil Marques

Fuente: http://www.redalyc.org/articulo.oa?id=394348912005


Introducción



Brazilian Political Science Review E-ISSN: 1981-3821 bpsr@bpsr.org.br Associação Brasileira de Ciência Política Brasil Jamil Marques, Francisco Paulo; Mont’Alverne, Camila How Important is Twitter to Local Elections in Brazil? A Case Study of Fortaleza City Council Brazilian Political Science Review, vol.
10, núm.
3, 2016, pp.
1-35 Associação Brasileira de Ciência Política São Paulo, Brasil Available in: http:--www.redalyc.org-articulo.oa?id=394348912005 How to cite Complete issue More information about this article Journals homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic project, developed under the open access initiative How Important is Twitter to Local Elections in Brazil? A Case Study of Fortaleza City Council* Francisco Paulo Jamil Marques Universidade Federal do Paraná, Brazil Camila Mont’Alverne Universidade Federal do Paraná, Brazil Studies on the effects of the internet on elections have revealed how Social Network Sites (SNSs) are used by citizens to learn about, choose and contact their representatives.
This article analyzes 27 Twitter accounts managed by Fortalezas city councilors who ran for reelection in October 2012.
The study aimed to discover the importance of Twitter in the councilors campaign strategies: what kind of messages were sent by the councilors who adopted digital communication strategies to their followers, and the relationship between party affiliation and e-campaigns.
The article shows that communitarian sociability, understood as face-to-face relations or interactions among individuals, affects how the internet is used in local campaigns, since there is no direct relationship between electoral success and the heavy use of Twitter by candidates, at least in proportional local elections (which are defined as cases in which candidates do not necessarily need to reach the votes of a majority of constitu...





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