Resumen- Perceptions and misconceptions of the German people about Mexico and Mexican products - Departamento de Administración de Negocios Internacionales.Reportar como inadecuado




Resumen- Perceptions and misconceptions of the German people about Mexico and Mexican products - Departamento de Administración de Negocios Internacionales. - Descarga este documento en PDF. Documentación en PDF para descargar gratis. Disponible también para leer online.

Resumen- Perceptions and misconceptions of the German people about Mexico and Mexican products - Departamento de Administración de Negocios Internacionales. - Licenciatura en Administración de Negocios Internacionales. - Escuela de Negocios y Economía - Universidad de las Américas Puebla.

Autor: Abrego Raigadas, Virgilio

Fuente: http://catarina.udlap.mx/


Introducción



8 Summary The objective of this work is to expose the perceptions and misconceptions of the German people about Mexico and Mexican products.
The paper starts with the importance of the brand name and the influence that a country has on a brand that gets to foreign branding.
Then the country of Mexico and some features about Mexico will be briefly described.
Also it is explained the difference of Tex-Mex and Mexican food.
Then, the perceptions of Mexico are analyzed through the results of a survey.
It ends with a recommendation to the companies that want to brand a product with foreign characteristics as well as recommendations for the country of Mexico. The non-product-related attributes like the brand and packaging are the characteristics easier to identify by customers.
Some brands now are taking advantage of characteristics about countries and using them to make customers believe that some products are something that they are not. Popular Mexican stereotypes are being used by marketers to make products more attractive or to make the consumers believe that the product is Mexican.
This has both good and bad consequences for Mexico.
It brings attention to the country, but it also creates an unrealistic image of Mexico. ...






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